Motion Ad

 

OBJECTIVE | Create a print and motion advertisement for an established brand; write headline copy. 

SOLUTION | A campaign that visualizes Filson's authentic brand story while highlighting their Pacific Northwest roots. 

DETAILS | Shot photos on coast of Bellingham WA to showcase Filson’s outdoor heritage. Edited in Adobe Lightroom and Photoshop. Used Adobe Illustrator for page layout. Incorporated current brand identity in font and design. Edited and rendered video using Adobe Premier Pro.

 

Print ad series

Device Model: Canon EOS-1DX. Focal Length: 24. F Number: 8. Exposure Time 1/100. 

Device Model: Canon EOS-1DX. Focal Length: 30. F Number: 11. Exposure Time 1/160. 

Device Model: Canon EOS-1DX. Focal Length: 17. F Number: 8. Exposure Time 1/125.